Which sequence best outlines implementing GA4/Google Tag Manager conversion tracking on a website?

Which sequence best outlines implementing GA4/Google Tag Manager conversion tracking on a website?

• A. Set up GA4 configuration tag, create event tags for conversions, mark conversions in GA4, link GA4 to Google Ads and import conversions, test with debugging tools.
• B. Install GA4 tracking code, configure a GA4 property, and then connect to Google Ads.
• C. Create a Google Ads conversion action and rely on auto-import (GA4 not required).
• D. Use only GTM to track conversions without GA4 or Ads integration.

Answer: (B)

Getting GA4 conversion tracking working with Ads starts with establishing data collection in GA4. You first install the GA4 tracking code and configure a GA4 property so there’s a live data stream coming into GA4. Only after that can you connect GA4 to Google Ads to enable importing conversions and using GA4 data for bidding and reporting. The rest—setting up event tags, marking which events count as conversions, and testing with debugging tools—are important refinements, but they depend on having a GA4 property in place and linked to Google Ads. Starting with the GA4 setup and then linking to Ads ensures the conversion data has a proper home and can be imported and used correctly. Options that focus on manual GTM tagging without establishing GA4 data collection or skip GA4 linking, or rely only on auto-import, don’t provide the complete, correct sequence for GA4/Tag Manager conversion tracking.

Getting GA4 conversion tracking working with Ads starts with establishing data collection in GA4. You first install the GA4 tracking code and configure a GA4 property so there’s a live data stream coming into GA4. Only after that can you connect GA4 to Google Ads to enable importing conversions and using GA4 data for bidding and reporting. The rest—setting up event tags, marking which events count as conversions, and testing with debugging tools—are important refinements, but they depend on having a GA4 property in place and linked to Google Ads. Starting with the GA4 setup and then linking to Ads ensures the conversion data has a proper home and can be imported and used correctly. Options that focus on manual GTM tagging without establishing GA4 data collection or skip GA4 linking, or rely only on auto-import, don’t provide the complete, correct sequence for GA4/Tag Manager conversion tracking.