Which practice helps avoid showing ads to uninterested users?

Which practice helps avoid showing ads to uninterested users?

• A. Increase budget
• B. Remove negative keywords
• C. Target Google Search partners
• D. Add negative keywords

Answer: (D)

Adding negative keywords is the mechanism that prevents your ads from showing for terms that aren’t relevant to your offering. By excluding those terms, you focus your budget on searches with higher intent, reducing impressions to uninterested users and improving efficiency and results. Increasing budget just expands exposure, which can include uninterested users. Removing negative keywords removes a filter, allowing more irrelevant queries to trigger ads. Targeting Google Search partners broadens where ads can appear, but doesn’t specifically filter out uninterested queries.

Adding negative keywords is the mechanism that prevents your ads from showing for terms that aren’t relevant to your offering. By excluding those terms, you focus your budget on searches with higher intent, reducing impressions to uninterested users and improving efficiency and results. Increasing budget just expands exposure, which can include uninterested users. Removing negative keywords removes a filter, allowing more irrelevant queries to trigger ads. Targeting Google Search partners broadens where ads can appear, but doesn’t specifically filter out uninterested queries.