Which option is NOT a function of the Opportunities page?

Which option is NOT a function of the Opportunities page?

• A. Optimize ad rotation
• B. Add keywords
• C. Change mobil bid adjustments
• D. Create display ads

Answer: (D)

The Opportunities page is a place to get optimization ideas you can apply to improve performance. It suggests actions like adding relevant keywords, tweaking how ads are served (ad rotation), and adjusting bids for devices such as mobile. These are changes you can implement to enhance a campaign’s reach and efficiency without building new creative assets. Creating display ads, however, is a separate task tied to building or uploading ad creatives for the Display Network. That work happens in the ads/creative area of Google Ads (within a Display campaign), not in the Opportunities recommendations. So, while the page can point you toward optimizing keywords and bids, it does not provide the function to create new display ads.

The Opportunities page is a place to get optimization ideas you can apply to improve performance. It suggests actions like adding relevant keywords, tweaking how ads are served (ad rotation), and adjusting bids for devices such as mobile. These are changes you can implement to enhance a campaign’s reach and efficiency without building new creative assets.

Creating display ads, however, is a separate task tied to building or uploading ad creatives for the Display Network. That work happens in the ads/creative area of Google Ads (within a Display campaign), not in the Opportunities recommendations. So, while the page can point you toward optimizing keywords and bids, it does not provide the function to create new display ads.