Which metric is NOT provided by Auction Insights?

Which metric is NOT provided by Auction Insights?

• A. Impression share
• B. Overlap rate
• C. Position above/below
• D. Cost per click

Answer: (D)

Auction Insights focuses on how you stack up against other advertisers in the same auctions in terms of visibility and ranking, not on spending or bids. The metrics it provides are about presence and relative position, not about cost. The metric that isn’t provided is cost per click, because that figure is a cost-based performance metric tied to your bidding and actual spend, and isn’t part of the competitive visibility data Auction Insights reports. The measures that are shown—impression share, overlap rate, and position above/below—help you understand how often you appear, how often competitors appear alongside you, and where your ads typically rank compared with others. Cost-related metrics like cost per click are found in your campaign performance reports, not in Auction Insights.

Auction Insights focuses on how you stack up against other advertisers in the same auctions in terms of visibility and ranking, not on spending or bids. The metrics it provides are about presence and relative position, not about cost. The metric that isn’t provided is cost per click, because that figure is a cost-based performance metric tied to your bidding and actual spend, and isn’t part of the competitive visibility data Auction Insights reports. The measures that are shown—impression share, overlap rate, and position above/below—help you understand how often you appear, how often competitors appear alongside you, and where your ads typically rank compared with others. Cost-related metrics like cost per click are found in your campaign performance reports, not in Auction Insights.