Which description matches what the conversion tag captures?

Which description matches what the conversion tag captures?

• A. Personal data such as name
• B. Email address
• C. IP address
• D. Non personally identifiable ID

Answer: (D)

When a conversion tag fires, its job is to measure that a user completed a specific action and report that back to Google Ads in a way that protects user privacy. The data tied to that conversion is designed to be non-identifiable, using a non-personally identifiable ID to link the conversion to the ad click without exposing personal details. That’s why the description that fits best is a non personally identifiable ID. Personal data like a name or email address isn’t captured by the conversion tag, and while IP addresses may be used for processing, they aren’t exposed as part of the conversion data to advertisers.

When a conversion tag fires, its job is to measure that a user completed a specific action and report that back to Google Ads in a way that protects user privacy. The data tied to that conversion is designed to be non-identifiable, using a non-personally identifiable ID to link the conversion to the ad click without exposing personal details. That’s why the description that fits best is a non personally identifiable ID. Personal data like a name or email address isn’t captured by the conversion tag, and while IP addresses may be used for processing, they aren’t exposed as part of the conversion data to advertisers.