What is required for image ads to be clearly branded?

What is required for image ads to be clearly branded?

• A. Company name, logo, and display URL
• B. Large bold headline only
• C. Video content
• D. No text on the image

Answer: (A)

Clear branding on image ads comes from making the advertiser identifiable right on the ad. Including the company name, a recognizable logo, and the display URL ensures viewers know who is behind the ad at a glance and can trust it. The display URL also reinforces the brand by showing the advertiser’s domain. The other options don’t satisfy this identification: a large bold headline alone may grab attention but doesn’t identify who’s advertising; video content isn’t a branding requirement for image ads; and having no text on the image makes it hard to know who the advertiser is.

Clear branding on image ads comes from making the advertiser identifiable right on the ad. Including the company name, a recognizable logo, and the display URL ensures viewers know who is behind the ad at a glance and can trust it. The display URL also reinforces the brand by showing the advertiser’s domain. The other options don’t satisfy this identification: a large bold headline alone may grab attention but doesn’t identify who’s advertising; video content isn’t a branding requirement for image ads; and having no text on the image makes it hard to know who the advertiser is.