In conversion tracking, what does the 'Imports' conversion source refer to?

In conversion tracking, what does the 'Imports' conversion source refer to?

• A. A conversion tag placed on your website
• B. A form submission on your website
• C. An online sale recorded in your ad dashboard
• D. An offline sale that occurs after an ad click

Answer: (D)

Imports refers to offline conversions brought into Google Ads from your own systems, such as sales that happen after a click but aren’t recorded on your website in real time. These conversions are uploaded (often matched to the original click using a data identifier like the GCLID) so they can be attributed to the ad that influenced the customer, even though the sale wasn’t captured on the site itself. This is why the correct choice describes an offline sale occurring after an ad click. The other options describe on-site or dashboard-recorded actions that don’t involve importing data from external systems.

Imports refers to offline conversions brought into Google Ads from your own systems, such as sales that happen after a click but aren’t recorded on your website in real time. These conversions are uploaded (often matched to the original click using a data identifier like the GCLID) so they can be attributed to the ad that influenced the customer, even though the sale wasn’t captured on the site itself. This is why the correct choice describes an offline sale occurring after an ad click. The other options describe on-site or dashboard-recorded actions that don’t involve importing data from external systems.